When you visit a Cepheid website, use our cloud-based services, or mobile applications (collectively “Sites”), we may use one or more tracking tools such as cookies (in any form), tags, web beacons or pixels (collectively “Cookies”). This Cookie Notice (“Notice”) is meant to provide you with a basic introduction to these tracking tools, explain how we use them, and provide you with different ways you can manage your interaction with them to protect your privacy. This Notice does not apply to any third party’s use of your Personal Data for purposes not requested by Cepheid. “Personal Data” is any information that can be used to identify directly or indirectly an individual or that can be reasonably expected to link to an individual. This can include items such as name, address, telephone number, credit card details, email address, ID number or other identifying code (even absent of other identifying information). For more information on how we process your Personal Data, review our Privacy Notice.
Cookies are small data files stored on your internet-enabled device, such as your computer or your phone, and are now standard for most websites. While you are visiting a website, Cookies allow the website to store certain types of information about you that the site uses in your browser. When you come back to that same website later, the same information stored by Cookies in your browser is sent back to the website. Cookies are widely used in order to make websites work, help websites work more efficiently and provide the website’s owner with information about the site. They do many different jobs, such as letting you navigate between pages, remembering your preferences, and generally improving your user experience.
Cookies may collect Personal Data (which, in some jurisdictions, would include your internet protocol (IP) address).
There are two general categories of Cookies based on the relationship between the Cookie owner and the website the Cookie is on.
Additionally, there are a variety of types of Cookies. Generally, Cookies can be grouped into five types for most websites:
Finally, the Cookie durations or length of time a Cookie is enabled on your device is split into two categories:
Web beacons, also known as tracking pixels, are small transparent images used to help us better understand the effectiveness of our content and advertisement, the interests of our visitors, and to improve the experience on the websites. Web beacons do not place information on your device but may work in conjunction with Cookies to monitor activity. You have the option to render some web beacons unusable by rejecting their associated Cookies. The web beacon may still record an anonymous visit from your IP address, but Cookie information will not be recorded.
You can set up or change your Cookie preferences at any time by using our Cookie consent tool on our Sites and here. However, some portions of our Sites will not work properly if you choose to do so. For example, if you choose to purchase something through one of our Sites or put in a password to access a restricted area, you will not be able to do so unless the Site can authenticate you through Cookies.
You may be able to opt-out of having your anonymized browsing history within our Sites or applications recorded by analytics Cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics Cookies by clicking on the following links:
For further information about Cookies including how to see what Cookies have been set on your device and how to manage and delete them, please visit https://www.allaboutcookies.org.
In the U.S. you may also visit the Network Advertising Initiative’s opt-out page https://optout.networkadvertising.org or the FTC Online Tracking information site https://www.consumer.ftc.gov/articles/how-protect-your-privacy-online to learn how to opt-out of third-party, interest-based targeting Cookies.
In Europe, you may also visit www.youronlinechoices.eu to exercise choices about certain Cookies.
If you have any questions about this Notice or our data practices, you can write to us at:
Attn: Privacy Officer
904 Caribbean Drive
Sunnyvale, CA 94089 U.S.A.
Alternatively, you can email us at firstname.lastname@example.org.
From time to time we may change this Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy on our Site. Please check our Site periodically for updates.